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Every f--ing dollar.

This Cyber Monday we're going to do some good. Consumer culture of Black Friday and Cyber Monday is ugly. It's a race to the bottom. We're staying out of it this year - instead we're going to try and set an example. 

We will be donating every dollar spent on our website to Cancer research. Not profits or proceeds... every dollar we take in will go directly to help those in need.

It's estimated that one in every two Canadians will be diagnosed with Cancer in their lifetime, and one in every four will die from it*. It's a disease that indiscriminately takes, and has touched the lives of most.

We are obliged to leave the world a better place after we're gone. This is a small contribution to achieving that purpose.

Help spread the word with #MakeItBetterMonday

- Jeremy