This Cyber Monday we're going to do some good. Consumer culture of Black Friday and Cyber Monday is ugly. It's a race to the bottom. We're staying out of it this year - instead we're going to try and set an example.
For all of Cyber Monday we will be donating 100% of profit to Cancer research.
It's estimated that one in every two Canadians will be diagnosed with Cancer in their lifetime, and one in every four will die from it*. It's a disease that indiscriminately takes, and has touched the lives of most.
We are obliged to leave the world a better place after we're gone. This is a small contribution to achieving that purpose.